# Marty Koepke

> Healthcare informatics leader. Builder. Domain translator.

Marty Koepke is a healthcare informatics leader and strategic consultant with 15+ years of experience delivering measurable impact across one of the nation's largest nonprofit health systems — 140+ hospitals, 2,200+ ambulatory care sites, and 25,000+ clinicians. She is the founder of Practical Informatics LLC and the creator of the PULSE Framework.

## Measurable Impact

- **$135M annual revenue potential** through AI ambient listening implementation across 3,600 providers
- **$26M+ annual labor savings** through check-in and rooming workflow optimization (933K+ hours recaptured)
- **42% improvement** in Medicare Annual Wellness visit completion ($1.3–1.6M revenue increase)
- **17% improvement** in depression screening compliance (33,000+ additional screenings annually)

## The PULSE Framework

PULSE is Marty's five-phase methodology for technology implementation — especially AI — that starts with observation, not assumptions. Developed through 15 years of healthcare implementations, it ensures truth before solutions and adoption before rollout.

**P — Problem:** Define what's actually broken and for whom. Capture in plain language, set scope boundaries, classify risk tier, align leadership on desired outcome.

**U — Understand:** Observe the work as it actually happens. Map workflows, document workarounds, classify issues as People, Process, or Platform. Truth before solutions.

**L — Landscape:** Define the desired state and map every gap. Build measurable success criteria, validate root causes, produce prioritized recommendations.

**S — Solve:** Close the gap with concrete action plans across three lanes — People, Process, and Platform. Validate through testing and confirm readiness before go-live.

**E — Enable:** Drive adoption and sustain outcomes. Design training, build feedback loops, track 30/60/90-day results, monitor for drift, and close the loop.

### Core Principles

- **Truth before solutions** — Observe reality first, not assumptions
- **People and Process before Platform** — 50–70% of "technology problems" are actually people or process problems
- **Technology is always the last decision** — Most projects fail because the problem was never clearly defined
- **Adoption is the product** — A solution not adopted is not a solution
- **Governance is embedded, not bolted on** — Built into every phase transition

## Credentials

- Master of Healthcare Administration (MHA)
- Lean Six Sigma Green Belt (pursuing Black Belt)
- SAFe 6.0 Agilist
- Certified Scrum Master
- Epic Clinical Informaticist

## Book

**Between the Clicks: The Hidden Work of Healthcare Informatics**
A guide for those stepping into informatics — not a textbook, but a mentor and roadmap for understanding the human side of healthcare technology.
Available at: https://a.co/d/fJo6U1q

## Applications Built

### GovernIQ
Enterprise EHR governance workflow system with AI-powered workload assessment, command palette navigation, conversational intake wizards, and automatic workflow triggers delivering 80% time savings in governance processes.
Tags: React 18, TypeScript, Supabase, AI Insights

### Activiteez
Activity management platform for senior living facilities with multi-building support, 174 activity templates, three-tier consumption tracking, automatic inventory deduction, and event roster management.
Tags: React 18, TypeScript, Supabase, Vite

### Sophia (EHR Governance Assistant)
AI-powered governance assistant with visual step-by-step process navigation and conversational AI that answers complex governance questions in plain language.
Demo: https://sophiav2.vercel.app/
Tags: React, AI Integration, Process Design

### VytalPath Academy
AI-powered healthcare training platform for career changers with 1,000+ medical terms, intelligent terminology learning, step-by-step workflows, HIPAA modules, and smart search.
Demo: https://vytalpathdemo.vercel.app/
Tags: React, TypeScript, Supabase, AI Learning

## Experience Summary

Marty's career spans clinical operations (4 years in ICU critical care) and healthcare informatics (15+ years). She specializes in:

- AI implementation strategy and readiness assessment
- EHR optimization and integration (Epic)
- Current/future state workflow design
- Root cause analysis and process transformation
- Change management and adoption
- Third-party application integration
- Standards development and governance
- Training content development
- AI-enabled application development (React, TypeScript, Supabase)

## Contact

- Website: https://martykoepke.com
- Business: https://www.practicalinformatics.com
- Email: marty.koepke@practicalinformatics.com
- LinkedIn: https://www.linkedin.com/in/marty-koepke/
- Book a Call: https://tally.so/r/9qNRM5